Why ikura? 🌟 Authentic Recommendations: Say goodbye to mass tourist areas. ikura is your guide to authentic, off-the-beaten-path experiences, unveiling the true essence of Japan. 🌿 Meaningful and Sustainable Tourism: Beyond travel, we're committed to responsible tourism, ensuring your exploration leaves a positive mark on the destinations you visit. 🌏 Crafted with Passion: Rooted in the US, UK, and Japan, our global team is dedicated to connecting travelers with Japan's local community and businesses.