ikura is on Forbes!
“Instead of everyone going to Shibuya or everyone going to that one shrine in Kyoto, [cofounder Eiko Nakazawa] felt that not only is that not environmentally friendly, but most of the time people are unaware of the other things that are available,” says Kim. “Not only will this help small businesses, but it will also help the environment because not everyone will be going to these few [tourist] spots.”
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