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Book Local Businesses Directly
From ramen-making to remote ryokan stays and kimono experiences—book unique activities directly, support local businesses, and enjoy better rates.
Tips from Experts & Licensed Agents
Skip the forums—ask ikura! Our AI Agent and licensed local agents offer reliable, up-to-date advice for your Japan trip.
Discover Destinations
Uncover Japan's hidden gems and niche spots based on the themes you are interested in.
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Get access to insider recommendation lists curated by locals, friends, and like-minded explorers!

Why ikura?

Authentic Recommendations
Say goodbye to mass tourist areas. ikura is your guide to authentic, off-the-beaten-path experiences, unveiling the true essence of Japan.
Meaningful and Sustainable Tourism
Beyond travel, we're committed to responsible tourism, ensuring your exploration leaves a positive mark on the destinations you visit.
Crafted with Passion
Rooted in the US, UK, and Japan, our global team is dedicated to connecting travelers with Japan's local community and businesses.