Ikura | Explore hidden gems in Japan

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Book Local Businesses Directly

From ramen-making to remote ryokan stays and kimono experiences—book unique activities directly, support local businesses, and enjoy better rates.

Tips from Experts & Licensed Agents

Skip the forums—ask ikura! Our AI Agent and licensed local agents offer reliable, up-to-date advice for your Japan trip.

Discover Destinations

Uncover Japan's hidden gems and niche spots based on the themes you are interested in.

Access Go-To Lists

Get access to insider recommendation lists curated by locals, friends, and like-minded explorers!

Why ikura?

Authentic Recommendations

Say goodbye to mass tourist areas. ikura is your guide to authentic, off-the-beaten-path experiences, unveiling the true essence of Japan.

Meaningful and Sustainable Tourism

Beyond travel, we're committed to responsible tourism, ensuring your exploration leaves a positive mark on the destinations you visit.

Crafted with Passion

Rooted in the US, UK, and Japan, our global team is dedicated to connecting travelers with Japan's local community and businesses.

Discover Unique Spots Curated by Japan Enthusiasts