Access Japan's Hidden Treasures

Your passport to authentic, personalized travel experiences in Japan

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Discover Destinations

Uncover Japan's hidden gems and niche spots based on the themes you are interested in.

Access Go-To Lists

Get access to insider recommendation lists curated by locals, friends, and like-minded explorers!

Create Your Own Lists

Organize your favorite spots in one hub—share your lists and co-create them with friends!

Plan Your Japan Trip

ikura makes your Japan trip itinerary planning and booking a breeze!

Experience Japan Like a Local

Enjoy 6-month free ikura+ premium membership features, as we celebrate beta launch
Book hidden destinations
Tailored recommendations
Expert answers
Discover Unique Spots Curated by Japan Enthusiasts
Why ikura?
🌟 Authentic Recommendations: Say goodbye to mass tourist areas. ikura is your guide to authentic, off-the-beaten-path experiences, unveiling the true essence of Japan.
🌿 Meaningful and Sustainable Tourism: Beyond travel, we're committed to responsible tourism, ensuring your exploration leaves a positive mark on the destinations you visit.
🌏 Crafted with Passion: Rooted in the US, UK, and Japan, our global team is dedicated to connecting travelers with Japan's local community and businesses.