Ikura | Explore hidden gems in Japan

Access Japan's Hidden Treasures

Explore hidden gems in Japan, personally recommended by insiders and travelers. Access our beta platform to plan your Japan adventure!

Unlock Latest Free Travel Tools:

Discover Destinations

Uncover Japan's hidden gems and niche spots based on the themes you are interested in.

Access Go-To Lists

Get access to insider recommendation lists curated by locals, friends, and like-minded explorers!

Create Your Own Lists

Organize your favorite spots in one hub—share your lists and co-create them with friends!

Plan Your Japan Trip

ikura makes your Japan trip itinerary planning and booking a breeze!

Why ikura?

Authentic Recommendations

Say goodbye to mass tourist areas. ikura is your guide to authentic, off-the-beaten-path experiences, unveiling the true essence of Japan.

Meaningful and Sustainable Tourism

Beyond travel, we're committed to responsible tourism, ensuring your exploration leaves a positive mark on the destinations you visit.

Crafted with Passion

Rooted in the US, UK, and Japan, our global team is dedicated to connecting travelers with Japan's local community and businesses.

Discover Unique Spots Curated by Japan Enthusiasts