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Your passport to authentic, personalized travel experiences in Japan

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Discover Destinations

Uncover Japan's hidden gems and niche spots based on the themes you are interested in.

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Get access to insider recommendation lists curated by locals, friends, and like-minded explorers!

Create Your Own Lists

Organize your favorite spots in one hub—share your lists and co-create them with friends!

Plan Your Japan Trip

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Experience Japan Like a Local

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Book hidden destinations

Tailored recommendations

Expert answers

Discover Unique Spots Curated by Japan Enthusiasts

Taiko Immersion

Stay in Japan’s Repurposed Schools

Inclusive Onsen: Tattoo-Friendly

Kyoto's Authentic Stays

Farm and Sustainable Retreats

Art of Kintsugi

Tezuka's Epoch

Japanese Denim Dreams

Tracing Yukio Mishima

Modern Capsule Stays

Unconventional Escapes in Japan

Tokyo's Soccer Jersey Gems

Sushi Crafting

Japan's Vinyl Trail

+ more lists

Why ikura?
‍🌟 Authentic Recommendations: Say goodbye to mass tourist areas. ikura is your guide to authentic, off-the-beaten-path experiences, unveiling the true essence of Japan.
🌿 Meaningful and Sustainable Tourism: Beyond travel, we're committed to responsible tourism, ensuring your exploration leaves a positive mark on the destinations you visit.
🌏 Crafted with Passion: Rooted in the US, UK, and Japan, our global team is dedicated to connecting travelers with Japan's local community and businesses.